Performance marketing
Meta, Google, LinkedIn, Snapchat and X campaigns built on audience research, creative testing and steady optimization. I track CTR, CPC, CPL, CPA and ROAS so every rupee of ad spend has a job to do.
Taking on new projects
Marketing that brings in customers, not just clicks.
I'm Anuj Diwakar, a digital marketing manager with 9+ years in paid ads, lead generation and AI-powered growth, working with brands in India, the USA, New Zealand, the UAE and Portugal.
Google and Meta certifiedMeta Ads, Google Ads, GA4Works with clients worldwide
Meta Ads
Google Ads
GA4 and GTM tracking
Anuj DiwakarDigital Marketing Manager
9+
Years in digital marketing
11+
Brands worked with
10+
Industries covered
5
Countries served
One person for the strategy, the creative and the tech behind it.
Based in Rampur, Uttar Pradesh. Working with clients worldwide.
I've spent 9+ years across performance marketing, paid advertising, lead generation, social media, email marketing, website development and e-commerce. I work with businesses in different industries and international markets, from campaign planning and audience targeting to optimization, reporting and client coordination.
I bring marketing strategy and creative execution together with technical know-how in Meta Ads, Google Ads, GA4, Google Tag Manager, WordPress and Shopify, plus AI-assisted workflows that help brands win customers and grow.
What I can do for your business
From the first ad to the final report, here is where I can help you grow.
Lead generation
Campaigns and landing pages designed to bring enquiries from the right people, then nurture them until they're ready to buy.
Social media marketing
Content plans, ad creatives and short-form video for Facebook, Instagram, LinkedIn, YouTube and X.
Websites and landing pages
Conversion-focused sites and online stores on WordPress and Shopify, set up with proper tracking from day one.
Email marketing
Newsletters, segmentation and nurture campaigns in Mailchimp, plus professional business email setup.
AI-powered marketing workflows
I use ChatGPT, Gemini and Claude for research, ad copy, creative ideas and agentic workflows, so campaigns move faster while strategy and judgment stay human.
How we'd work together
A simple four-step rhythm that keeps you informed and campaigns improving.
01
Discover
We talk goals, audience and budget. I research your market and competitors.
02
Plan
You get a clear plan covering channels, audiences, creatives and tracking (GA4, GTM, Meta Pixel).
03
Launch
Ads, landing pages and content go live once conversion tracking is checked.
04
Optimize
I review performance, test creatives and audiences, and report on what's working.
Where I've worked
Nine years, from in-house roles to running my own client work.
2025 – PresentCurrent
Freelancer
Digital Marketing & Growth Solutions
- Plan and run digital marketing around each client's goals, audience and business needs.
- Build and manage Meta Ads and other paid campaigns focused on lead generation, testing and optimization.
- Develop websites, landing pages and online stores on WordPress and Shopify.
- Use AI tools for research, content and creative ideation.
2025
Performance Marketing Team Lead
Homeo Amigo
- Supported performance marketing focused on lead generation and customer acquisition.
- Coordinated campaign planning, ad execution and performance monitoring.
- Worked on audience targeting, ad messaging, creative testing and optimization.
2022 – 2024
Digital Marketing Manager
Digrowfa Private Limited
- Managed digital marketing and supported campaign strategy, planning and execution.
- Worked on paid advertising, social media marketing, audience research and lead generation.
- Built campaign assets with creative teams and supported team coordination and mentorship.
2019 – 2022
Freelance Digital Marketing Professional
Independent
- Delivered digital marketing and online growth support for client projects.
- Managed social media and assisted with paid advertising campaigns.
- Created content, ad creatives and campaign messaging; handled client communication and delivery.
2017 – 2019
Digital Marketing Executive
India Rashan
- Supported day-to-day digital marketing and online brand promotion.
- Assisted with social media content, campaign execution and promotional communication.
Brands I've worked with
Projects across industries and markets, from boutiques in Punjab to real estate in New Zealand.
Specific responsibilities on each project can be discussed on request.
The tools behind the work
A full stack for paid media, tracking, creative, websites and AI.
Certifications
Google and Meta certifications in digital marketing and advertising.
Education
Senior Secondary (Class XII), Kendriya Vidyalaya, CRPF, Rampur, Uttar Pradesh. Completed 2016.
Tell me about your project.
Share a few details and your message opens in WhatsApp, ready to send. Prefer to talk directly? Reach me any of these ways.
WhatsApp+91 87919 64307
Call+91 80063 50045
Emailanujthemarketer@gmail.com
Based inRampur, Uttar Pradesh, India
Get a free consultation
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